Following on my post last week pointing out how things are looking optimistic for many small business owners (Is the Economy Booming for YOU?), I carefully read the October 2007 NFIB Small Business Economic Trends report. This little nugget was hidden in the commentary:
The NFIB indicators suggest that owners have seen the “bottom” and are expecting the economy to gradually improve in the months ahead, even with housing still struggling to find its feet. *** Even with all the nonsense from the financial markets and the media, owner optimism improved and spending and job creation plans look better.
And that brings to mind an important point about sometimes NOT listening to the financial news.
For instance, you can’t turn on the nightly financial news without hearing about the “housing marketing crisis.” Certainly anything housing-related ranks among the weakest parts of the U.S. economy.
However, the other side of the story is that the housing market problems have geographic differences. The parts of the United States where housing prices had a huge run-up over the past few years have been hit hardest. They had the most to lose, this being somewhat of a fall after a housing bubble.
Some have argued that the housing bubble is really a series of smaller, regional bubbles that vary by geography. Parts of the country have not been hit as hard. Why? Because they never saw the big run-ups in housing prices and the sizzling real estate activity in the first place. Their gains were more modest during the boom times. Supply and demand tended to stay on a more even keel. As a result, the current housing slow down may not hit as hard in those parts of the country. Also, local regional conditions affect local housing markets to different degrees.
My point?
Just this: if you were not in a construction or housing-related industry, you may have remained relatively unscathed through this weakly growing economy we’ve been in during 2007.
Many small businesses (mine included) react more to micro-economic factors and local or industry-specific conditions, rather than to macro-economic trends.
And so, as you hear the financial news about the housing market blues, or the subprime mess or the stock market plunging one day, consider that those factors may have little impact on your own business. Maybe they will, depending on the industry you are in or on local conditions. But then again, maybe they won’t.
Sometimes it just pays to take the gloom-and-doom financial news with a grain of salt. Otherwise, you could just psych yourself into a negative mindset and then it will become a self-fulfilling prophecy.
Instead, concentrate on your business — work it to make it as successful as possible. Make sure you have sufficient cash to weather any temporary conditions. Credit is still readily available:
– If you use credit cards to pay business expenses, you will still have those available.
– If you factor large receivables in order to speed up your intake of cash, you’re going to find factoring is available too.
– If you use a line of credit, you’ll find that available as well.