Motorola Unveils E-Commerce Website
Motorola Inc. is getting into the e-commerce business: The 79-year old, $35 billion company has launched an online store, Store.Motorola.com.
It offers Motorola products as well as wireless service plans for various telecommunications companies to go with its numerous mobile phones.
The site also includes a section for digital content–ringtones, wallpapers and games designed for use on mobile devices. Additionally the web store is promoting offers exclusive to the online sales channel.
The website is part of a strategic plan Motorola hopes will change the way consumers purchase mobile phones and wireless services.
I wonder how their other sales and channel partners feel about this new strategy?
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